Privacy Policy
GROTH MINDSET, LLC
HALFMOONCHICAGO.COM
PRIVACY POLICY
Last Modified: April 15, 2026
Please read this Privacy Policy carefully before using this website.
PRIVACY POLICY CONSENT.
This website is owned by Groth Mindset, LLC ("Company", "we", or "us"). The term "you" refers to the user or viewer of our website, halfmoonchicago.com ("Site").
This Privacy Policy describes how we collect, use, process and distribute your information, including Personal Data (as defined below), in connection with your use of this Site. We will not use or share your information with anyone except as described in this Privacy Policy. The use of information collected through our Site shall be limited to the purposes under this Privacy Policy and our Terms and Conditions.
Please read this Privacy Policy carefully. We reserve the right to update this Privacy Policy on the Site at any time without notice. In the event of a material change, we will update the "Last Modified" date at the top of this Privacy Policy. You are responsible for reviewing this Privacy Policy periodically to stay informed of any updates.
Use of any personal information or contribution that you provide to us, or which is collected by us on or through our Site or its content is governed by this Privacy Policy. By using our Site or its content, you acknowledge that you have read and understand this Privacy Policy.
DEFINITION OF PERSONAL DATA.
For purposes of this Privacy Policy, "Personal Data" means any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you. This may include, but is not limited to:
Contact information (name, email, phone number, postal address);
Limited transaction-related information (such as purchase history or membership status);
Information you voluntarily provide (such as for inquiries or form submissions); and,
Online identifiers and technical information collected automatically (IP address, browser type, device identifiers, location data).
INFORMATION WE MAY COLLECT.
We collect Personal Data from you in order to provide services, respond to inquiries, and operate our Site effectively. We collect only the information reasonably necessary for these purposes.
We may collect:
Contact Information - such as your name, email address, phone number, and mailing address when you message us, sign up for a membership, schedule a class, or subscribe to our newsletter.
Booking and Payment Information - When you purchase memberships, book classes, or make payments, you will be redirected to Momence, our backend studio administrator. Any personal and payment information you provide during that process is collected and processed directly by Momence in accordance with its privacy policy. We do not store or process your full payment details. We may have access to limited information such as your name, class registrations, membership status, and the last four digits of your credit card number for administrative and customer service purposes.
Providing Personal Data is voluntary; however, if you choose not to provide certain information, we may be unable to provide requested services.
OTHER INFORMATION WE MAY COLLECT.
1. Anonymous Data Collection and Use
When you visit our Site, we may automatically collect certain information such as IP Addresses, browser types and versions, time zones, service providers, pages visited, products viewed, unique device identifiers, operating systems, and similar technical data. We may also collect information about how you arrived at our Site, including the referring website, search engine, or search terms used to find our Site. This may include keywords or queries entered into search engines (such as Google or Bing), links from third-party websites, or advertisements that directed you to our Site. This information helps us better understand how users discover our services and improve our marketing and search visibility. In addition, we may collect data related to how you interact with our Site, such as click behavior, scrolling activity, time spent on pages, navigation paths between pages, items or content selected, and other usage patterns. This information helps us analyze user engagement, improve Site functionality, enhance user experience, and optimize content and services.
This information does not reveal specific information about your identity, such as contact information, but may inform us about device and usage information that will help us maintain the security of our Site and conduct internal analytics and reporting. This information is solely collected to improve our Site and cater services to your needs. We may also collect data that contains information about your device's location. The extent of this information is dependent upon the settings you use to access our Site. If you do not wish to provide us with location data, you can opt out by refusing access to the information via your browser or disabling location tracking settings on your device. If you opt out of location sharing, certain aspects and functions of the Site may be impacted.
2. Use of "Cookies"
Our Site may use cookies and other tracking technology to track activity on our Site and retain certain information. Cookies are files with small amounts of data that a website stores on your computer's or mobile device's hard drive so that certain information about your visit and web-browsing preferences will be recognized upon a return visit. Like many websites, we may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us improve the experience you have with our Site. You have the option to refuse all cookies or change the settings on your browser to automatically refuse cookies. However, refusing cookies may impact the use and enjoyment of certain parts of our Site.
3. Use of "Log Files"
Our Site may use log files to monitor activity and maintain the security and performance of our services. Log files record information such as Internet Protocol addresses, browser type, Internet Service Provider, referring/exit pages, date and time stamps, and the number of clicks. This information is not linked to any personally identifiable information and is used for purposes such as analyzing trends, administering the Site, tracking users' movement on the Site, and gathering demographic information. By using our Site, you consent to the collection and use of information in log files as described in this Privacy Policy.
4. Use of "Web Beacons," "Tags," and "Pixels"
Our Site may use web beacons, tags, and pixels, which are small electronic files embedded in web pages or emails that allow us to count users who have visited certain pages or opened an email and to collect other related website statistics. These technologies help us understand how users interact with our Site, improve user experience, measure the effectiveness of our communications, and manage content. They may also be used in conjunction with cookies to track user behavior across pages. You can control certain tracking technologies using your browser settings; however, disabling them may affect the functionality of some features of our Site.
WHAT WE DO WITH INFORMATION WE COLLECT.
We may use your Personal Data to:
Respond to your inquiries;
Communicate with you about classes, schedules, or other updates;
Send marketing emails and our newsletter if you have opted in (you may unsubscribe at any time);
Improve our Site, services, and user experience;
Screen for potential fraud and help maintain the security of our Site;
Analyze how users interact with our Site, including browsing behavior and usage patterns, in order to improve functionality, content, and user experience, including through the use of Google Analytics. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout;
Measure the effectiveness of our marketing and advertising, and provide you with relevant promotions or advertisements (including through platforms such as Facebook, Instagram, and Google, where applicable);
Facilitate bookings and memberships through Momence; and,
Share limited information with trusted third-party service providers who assist us in operating our Site and providing services, such as email marketing providers, hosting providers, web analytics companies, advertising networks, scheduling platforms, and payment processors. These third parties are permitted to use your information only as necessary to provide services to us.
We do not use your Personal Data for purposes unrelated to those described in this Privacy Policy.
SUBMISSION, STORAGE, SHARING AND TRANSFERRING OF PERSONAL DATA.
Personal Data that you provide to us is stored internally or through trusted service providers. Your Personal Data will only be accessed by those who help to obtain, manage, or store that information, or who have a legitimate need to know such Personal Data (i.e., our hosting provider, newsletter provider, payment processors, or team members).
Please note that when you interact with Momence (for example, when booking a class or purchasing a membership), your information is subject to its privacy practices. Please make sure to read its terms and conditions carefully.
DATA RETENTION.
We retain your Personal Data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Information processed through Momence is retained according to its policies.
CONFIDENTIALITY.
We aim to keep the Personal Data that you share with us confidential. Please note that we may disclose such information if required to do so by law or in the good-faith belief that: (1) such action is necessary to protect and defend our property or rights or those of our users or licensees, (2) to act as immediately necessary in order to protect the personal safety or rights of our users or the public, or (3) to investigate or respond to any real or perceived violation of this Privacy Policy or of our Terms and Conditions.
YOUR RIGHTS REGARDING YOUR PERSONAL DATA.
Subject to applicable law, you may have the right to:
Request access to the Personal Data we maintain about you;
Request correction of inaccurate or incomplete Personal Data;
Request deletion of your Personal Data, subject to legal, contractual, or recordkeeping obligations; or,
Opt out of marketing communications at any time by using the unsubscribe link in our emails.
To exercise any of these rights, please contact us at the information listed below. We may need to verify your identity before fulfilling your request.
SECURITY.
We take commercially reasonable steps to protect your Personal Data from misuse, disclosure, or unauthorized access. We only share your Personal Data with trusted third parties who use the same level of care in processing your Personal Data as we do. The security of your Personal Data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we incorporate standard industry practices internally and with our services providers, which we believe is sufficient for the information involved, we cannot guarantee its absolute security. Because we work with third-party businesses and vendors in various aspects of our business including operating this Site, database management, website security, etc., we cannot guarantee the absolute security of our databases, nor can we guarantee that the Personal Data you supply will not be intercepted while being transmitted to and from us over the Internet. Any information that you provide to us via email should be treated with extra caution, as we cannot control the level of security available through email providers. Should there be a data breach of which we are aware, we will provide notice as required by applicable law.
ANTI-SPAM POLICY.
We have a no spam policy and provide you with the ability to opt-out of our communications by selecting the unsubscribe link at the footer of all emails. We will not sell, rent or share your email address.
THIRD PARTY WEBSITES.
We may link to other websites on our Site. We have no responsibility or liability for the content and activities of any other individual, company, or entity whose website or materials may be linked to our Site or its content, and thus we cannot be held liable for the privacy of the information on their website or that you voluntarily share with their website. Please review their privacy policies for guidelines as to how they respectively store, use, and protect the privacy of your Personal Data.
Our Site may redirect you to third-party platforms, including Momence, to complete bookings or make purchases. We are not responsible for the privacy practices of these third parties, and your interactions with them are governed by their respective privacy policies.
CHILDREN'S ONLINE PRIVACY PROTECTION ACT COMPLIANCE.
In compliance with the Children's Online Privacy Protection Act ("COPPA"), we do not knowingly collect, solicit, or maintain Personal Data from anyone under the age of thirteen (13) or knowingly allow such persons to register for our services. If you are under thirteen (13), please do not send any Personal Data about yourself (such as your name, address, telephone number, or email address) to us. In the event that we learn that we have collected Personal Data from an individual under age thirteen (13) without verification of parental consent, we will use commercially reasonable efforts to delete that Personal Data from our database.
NOTICE TO CALIFORNIA RESIDENTS.
The California Privacy Protection Act and the California Business and Professions Code require that we summarize your privacy rights. We will provide you with the categories of personally identifiable information that are collected through our Site and the categories of third-party entities with whom such personal information may be used at your request. California law allows you to control who we can and cannot share your personal information with. Further, we do not sell personal information of California residents. California residents may exercise their rights under by contacting us at the information listed below. There is no charge to requesting this information from us.
CONTACT INFORMATION.
If you have any questions or comments about this Privacy Policy or the ways in which we collect and use your Personal Data, your choices and rights regarding such use, or wish to exercise your rights under California law, please contact us at:
Email: hello@halfmoonchicago.com
Address: Half Moon Yoga 1133 S. Wabash Suite 101 Chicago, Illinois 60605